LEGO Activity Book

For girls and parents who haven’t seen the huge range of worlds LEGO has to play with, we created this activity book to showcase sets for the movies, books, and games girls already know and love.

We worked together to come up with activities and games for each set focus and then created versions for Canada, UK, the US, and more. Print versions were handed out in LEGO stores and events, and a digital version was also available. I dug into the worlds I was unfamiliar with and tapped into what I knew to create the content and flow for each game that directly related to the featured sets.

Agency: Marks/SGS
Creative Directors: Frank Gubitz and James Bell
Graphic Designers: Doris Liu and Yuzlem Cholak
Copywriter: Amanda Moss-Morin